How Small Suppliers Can Get Discovered by Corporate Buyers

Here are five fast, proven strategies from Supplier.io’s latest supplier webinar:

Five fast ways to boost your visibility and get in front of enterprise buyers.

1. Be where buyers are searching

Why this matters: Corporate buyers rarely Google you. They use supplier registration portals and internal databases.

Quick win: Start with SupplierOne—it’s free and used by over 2,000 buyers.
Fact: Only 25% of webinar attendees had registered on multiple portals.

2. Clarify your value proposition

Why this matters: Buyers need to know exactly what you offer—and fast.

What to do:

• Define what makes you different.
• Be specific about your services, locations, and industries served.
• Skip the generic intros (“We are a diverse company that does…”) and get to the point.

3. Align with buyer demand

Why this matters: Demand shifts monthly. If you’re not updating your profile, you’re likely missing out.

Recent top search terms:

• Construction & Facilities
• IT Security
• Consulting
• Event Services
• Marketing & Video Production

Action step: Match your profile keywords to what buyers are actually looking for.

4. Keep your profile current

Why this matters: An outdated profile can cost you opportunities.

Use this tool: SupplierOne’s Buyer Search Insights dashboard shows:

• What buyers searched to find you
• How often you appeared
• How you compare to peers

Update regularly to stay visible.

5. Amplify your exposure with PLUS

Why this matters: Top placement in search results means more views and more opportunities.

What to do: Upgrade to SupplierOne PLUS for priority listing to active buyers including:

• Homepage feature for your industry as buyer’s log in
• Higher placement in search results when buyer’s search for your category

For serious growth, this is a visibility boost that pays off with current users seeing 3x more profile views.

FAQs

Where do corporate buyers search for suppliers?
Primarily through internal databases and registration portals like SupplierOne.

Is registering on SupplierOne free?
Yes. It’s free to register and start showing up in buyer searches.

How can I see how often buyers find my business?
With Buyer Search Insights, available to all registered SupplierOne suppliers.

Next steps:

Take 10 minutes to register your business at supplierone.co. If you’re hungry for new business, upgrade to SupplierOne PLUS for increased visibility.  Visibility isn’t a guessing game, it’s a strategy.

Want more details on how corporate buyers find suppliers? Check out this short webinar on demand