What Buyers are Searching for – December 2025

Discover which products and services corporate buyers are actively searching for right now, especially from small and local suppliers. Looking back at November, seeing what’s happening now, and preparing for January demand.

As supply chains continue to shift, corporate procurement teams are relying more than ever on small and local suppliers to fill capability gaps, support business growth, and bring agility into critical operations. SupplierOne search patterns reveal exactly where buyer demand is trending and give small businesses insight into how and when they’re most likely to be discovered.

Here’s what we’re seeing across the platform this season, including trends from November, what’s happening right now in December, and what suppliers should expect heading into January, one of the highest-volume sourcing months of the year.

What buyers were searching for in November

November saw a surge in demand across both creative services and facility and infrastructure-related categories, signaling end-of-year campaigns and maintenance cycles.

What buyers are searching for now in December

December is shaping up to be even more active in certain categories as buyers wrap up annual projects and prepare for a busy January.

So far, we’re seeing increased buyer demand for:

Food & beverage, cookies, and catering — especially from companies planning employee appreciation events or client gifting campaigns.
Marketing and print services — as teams finalize year-end materials, launch new initiatives, or prepare for early Q1 campaigns.
Construction, paving, and facilities work — a critical window for pre-winter repairs, deferred maintenance, and operational upgrades.

If your company offers any of these services, now is the time to ensure your SupplierOne profile is complete and optimized. December sourcing is fast-paced, and suppliers with stronger profiles consistently get more visibility from buyers.

What buyers will be searching for in January

January is historically one of the strongest sourcing months of the year as organizations begin new budgets, new initiatives, and new supplier engagements. Last year, we saw significant spikes across:

IT services, technology consulting, and managed services
IT staffing and technical talent acquisition
Transportation and shipping solutions
Project management, general staffing, and professional services
Marketing and digital services

These categories are likely to surge again as procurement teams move quickly to secure partners for Q1 and Q2 programs.

For small suppliers in these areas, January presents one of the best opportunities of the year to get in front of buyers; especially those planning technology investments, operational ramp-ups, or workforce expansion.

How small suppliers can stay ahead of demand

With over 2,000+ active buyers conducting more than 25,000 searches every month on SupplierOne, having a complete, up-to-date profile is essential. And for suppliers who want to increase their visibility even further, SupplierOne PLUS offers:

3x more profile views from buyers
Insights into which search terms surface your profile
Visibility into how often buyers view your business
Tools to stand out against competitors with enhanced profile features

As we transition from December into the high-demand month of January, now is the ideal time to strengthen your visibility on the platform.

Final thoughts

Buyer searches give small businesses a real-time window into corporate needs and into opportunities they can act on today. Whether you’re in creative services, IT, facilities management, staffing, or food & beverage, the next eight weeks are full of sourcing activity you don’t want to miss.

Stay visible. Stay prepared. And make sure your business shows up where buyers are searching.e into growth.