Supplier.io announced a significant enhancement to its SupplierOne supplier registration portal with the launch of Buyer Search Insights.
This new dashboard feature gives suppliers real time visibility into how buyers are discovering and engaging with their profiles, turning static listings into actionable growth opportunities.
This release marks a strategic expansion for Supplier.io, from serving enterprise buyers to now offering data driven tools directly to suppliers. With this launch, Supplier.io unlocks a new growth opportunity, while enabling suppliers to compete more effectively in an increasingly complex sourcing environment.
Any supplier interested in being seen by thousands of corporate buyers should register with Supplier.io on our SupplierOne registration portal. Corporate buyers search this database over 25K every month.
The new dashboard provides Supplier.io registered suppliers with clear analytics including which buyer search terms surface their profiles, how often they appear in results, and how they compare to peers. Armed with this intelligence, suppliers can refine their profiles to improve discoverability and increase their likelihood of being selected for sourcing opportunities.
“Today’s supply chain landscape is incredibly complex, with growing economic pressure and evolving procurement demands,” said Aylin Basom, CEO of Supplier.io. “Procurement teams have long used Supplier.io to identify the best fit suppliers. Now, we’re giving suppliers the same advantage, visibility into how they’re being discovered and how to strengthen their positioning with buyers. This turns exposure into strategy and insight into action, positioning them to grow their business with confidence.”
The launch comes at a critical time for procurement. As supply chains face continued trade disruptions, inflationary pressures, and evolving mandates, buyers are making faster decisions to ensure business continuity. Competitive suppliers who understand buyer behavior and optimize accordingly are better positioned to thrive. Buyer Search Insights transforms buyer exposure from a guessing game into a data driven advantage, enabling suppliers to adjust their profiles, boost visibility, and win more business.
The new offering reflects Supplier.io’s continued investment in building a more intelligent and connected supplier ecosystem. With more than 10 million suppliers in its database and 350 million+ unique supplier insights, the update expands on Supplier.io’s recent database growth and strengthens its position as one of the most powerful networks for supplier discovery, visibility, and growth.
“This is a natural extension of our platform,” added Basom. “We’re already trusted by the world’s largest enterprises. Now, by empowering the suppliers in our ecosystem, we’re creating more value for both sides and fueling the next stage of Supplier.io’s growth.”
To learn more visit SupplierOne today. Register your business and review buyer insights now.