CUSTOMER STORY
How 4Tech Solutions Expanded Corporate Visibility and Accelerated Buyer Outreach with SupplierOne PLUS
An IT value-added reseller unlocks new reach, real buyer interest, and clearer visibility into demand.
In SupplierOne PLUS, I could immediately see users viewing our profile and even saving it to their Favorites. We’ve already been contacted by corporate buyers who found us on the platform.”
4Tech Solutions is a certified minority woman–owned IT value-added reseller delivering enterprise-grade hardware, software, AV, networking, cloud, and cybersecurity solutions. With more than 30 years of combined technical experience, they support mission-critical environments across universities, utilities, healthcare systems, financial institutions, energy companies, and public-sector organizations nationwide.
Their capabilities extend beyond traditional IT supply, including international shipment management, import/export logistics, customs clearance, HS classification, and restricted-country compliance. They also meet growing sustainability requirements with ENERGY STAR, EPEAT-certified, RoHS-compliant, and TAA-compliant products from manufacturers committed to environmentally preferable purchasing.
Despite their strong credentials and diverse services, 4Tech Solutions struggled to convey the full breadth of their capabilities to corporate buyers, especially when the buyer portals they relied on weren’t helping them break through.
CEO and co-founder Lindsay Martin chose to invest in SupplierOne PLUS to gain better visibility with corporate buyers.
The Challenge: Strong Capabilities, Limited Visibility
For years, 4Tech Solutions’ wide-ranging offering served their existing clients well, but that breadth also made it difficult to get visibility with new corporate buyers who were contracting for IT products or services.
The first step Lindsay took was to register their small business with SupplierOne, a central supplier registration platform used by thousands of corporate buyers. And while this was a step in the right direction, it wasn’t enough to stand out in the crowded IT market.
Lindsay wanted to better understand what interest there was in the market for IT products and services, how corporate buyers specifically sourced them, and how well 4Tech Solutions was showing up.
“We didn’t have insight into what buyers we actively doing.” Said Lindsay. “We needed a way to be seen by corporate buyers and stand out.”
The team tried other platforms, but those solutions either didn’t align with their target market or didn’t have enough volume of active buyers. Even promising conversations at events rarely translated into ongoing visibility once the conference ended.
The Turning Point: Early Access to SupplierOne PLUS
CEO Lindsay Martin attended a webinar previewing SupplierOne PLUS before it launched. Recognizing its potential, she became one of the earliest adopters.
And the results were immediate.
“In SupplierOne PLUS, I could immediately see users viewing our profile and even saving it to their Favorites.” Lindsay said. “We’ve already been contacted by corporate buyers who found us on the platform.”
For a company with offerings that span so many categories, this extended visibility was critical.
Advice for Small Suppliers
Lindsay’s advice to other suppliers is direct and compelling:
“It’s definitely worth signing up for SupplierOne PLUS. You can be doing marketing, outreach, or attending events, but if you’re not on the platform buyers are actually using, you’re not visible to them.”
She emphasizes a challenge every small supplier understands:
Corporate buyers don’t always make their sourcing contacts or processes public.
SupplierOne PLUS creates the access point.
“With SupplierOne PLUS, you can be seen by the right people, stand out, and never miss an opportunity. Even if a buyer doesn’t need you today, they may come back a year later. It’s worth it in the short and long term.”
The Result: More Visibility. More Interest. More Opportunity.
Today, 4TechSolutions stands out with corporate buyers they couldn’t reach before, and they finally have the data to understand where demand is coming from. The combination of visibility, analytics, and a broad buyer network makes SupplierOne PLUS a key part of their growth strategy.
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