Be Where Buyers Search: February buyer demand & how to make sure you’re visible

Webinar

February 20, 2026 | 1:00 pm EST

Be Where Buyers Search

Join us on February 20th for a live webinar on how corporate buyers search for suppliers, and why February is one of the most important months of the year to be visible.

February buyer demand & how to make sure you’re visible

Zoom Live Webinar

Expert Speakers

Charles Summers

Head of Growth Marketing and Demand Generation @ Supplier.io

Charles Summers

Head of Growth Marketing and Demand Generation @ Supplier.io

Ali Sebring

Senior Director of Product Management @ Supplier.io

Ali Sebring

Senior Director of Product Management @ Supplier.io

Webinar Details

Every year, buyer behavior follows a clear pattern. Budgets reset. New projects launch. Sourcing activity spikes. And suppliers that aren’t prepared before February often miss opportunities they never even see.

Based on real buyer search activity in SupplierOne, February consistently brings a surge in searches across professional services, technology, facilities, food services, and construction. This is when buyers build shortlists and make sourcing decisions that can shape the rest of the year.

In this session, we’ll break down what buyers are searching for right now, how they compare and shortlist suppliers, and what you can do to make sure your business shows up when demand peaks, not after it’s already passed.

What you’ll learn:

Why buyer search volume spikes early in the year and what that means for suppliers

How corporate buyers search, filter, and narrow down suppliers

What buyers look for when comparing similar suppliers

What actions suppliers can take now to be easier to find before opportunities are gone

Who should watch? Why watch this webinar?

Who should watch this webinar?

Small and diverse suppliers looking to win more corporate business
Businesses that depend on buyer discovery and inbound sourcing
Suppliers preparing for increased sourcing activity in February
Anyone who wants to understand how procurement teams actually find suppliers

Why watch this webinar?

If you’re a small or diverse business looking to work with large corporations, this webinar is for you. Every day, corporate buyers are actively searching for new suppliers—but most businesses don’t realize how these buyers actually find and evaluate their options. Join Supplier.io and SupplierOne to learn the five most common ways corporate buyers discover suppliers and what you can do to stand out. From optimizing your search presence to leveraging certifications and supplier showcases, you’ll walk away with practical steps to boost your visibility and win more business. Don’t leave your next opportunity to chance—get the insights to position your business where buyers are already looking.